Try it. It works.
Joy 101 is a path to lasting joy—curated by Hoda, tailored to fit your real life.
Your Joyride Starts Here
Joy 101 is officially live—and your journey starts here. Tap in for daily moments of joy, expert-led practices, and real conversations with Hoda. From live events to feel-good courses, this is your space to breathe, reset, and come back to yourself.

Your Personalized Joy Plan
Download the Joy 101 app, where you’ll get a daily joy plan built for you—featuring research-backed tools designed by leading experts and brought together by Hoda to fit your needs, your mood, and your real life.
Exclusive Courses
As a Joy 101 app member, you’ll also get access to premium courses—led by world-class experts—designed to inspire, teach, and grow your joy!
Hoda-Led Events
Hang with Hoda! Vibe with her at intimate retreats and our annual JoyFest (cue the pom-poms!).
Hoda’s Happiness Hours
Join Hoda, beloved guests, and experts LIVE for uplifting conversations and impactful life lessons. (Psst: App members get exclusive bonus sessions!)
Joy Shared Is Joy Multiplied—Thanks for the Features
A heartfelt thanks to the writers, editors, and readers helping us spread the joy.
Hoda Kotb's New Joy 101 Wellness App Is Here, & It's a "Retreat in Your Pocket"
Hoda Kotb Now Sleeps In Until 4:30 a.m.
Hoda Kotb Debuts New Wellness App for Everyday Self-Care
Hoda Kotb On Wellness Company Joy 101 And Starting Over At 60
Hoda Kotb Is on to Her Next Venture: Joy 101, a Personalized, Daily Wellness App
Hoda Kotb Shares the Truth About Why She Left the Today Show (Exclusive)
Hoda Kotb Plays a Game of Joy or Pain
Hoda Kotb Is Ready for Her ‘Joy’ Era
Hoda Kotb Is Embracing Being ‘A Beginner Again’ As She Launches Wellness Venture
Hoda Kotb Launches Joy 101 Wellness Platform and Community
Hoda Kotb’s Next Act? A Wellness App
Hoda Kotb Opens Up About What She Misses Most After Leaving Today (Exclusive)
Hoda Kotb's New Joy 101 Wellness App Is Here, & It's a "Retreat in Your Pocket"
Hoda Kotb Now Sleeps In Until 4:30 a.m.
Hoda Kotb Debuts New Wellness App for Everyday Self-Care
Hoda Kotb On Wellness Company Joy 101 And Starting Over At 60
Hoda Kotb Is on to Her Next Venture: Joy 101, a Personalized, Daily Wellness App
Hoda Kotb Shares the Truth About Why She Left the Today Show (Exclusive)
Hoda Kotb Plays a Game of Joy or Pain
Hoda Kotb Is Ready for Her ‘Joy’ Era
Hoda Kotb Is Embracing Being ‘A Beginner Again’ As She Launches Wellness Venture
Hoda Kotb Launches Joy 101 Wellness Platform and Community
Hoda Kotb’s Next Act? A Wellness App
Hoda Kotb Opens Up About What She Misses Most After Leaving Today (Exclusive)
Hoda Kotb's New Joy 101 Wellness App Is Here, & It's a "Retreat in Your Pocket"
Hoda Kotb Now Sleeps In Until 4:30 a.m.
Hoda Kotb Debuts New Wellness App for Everyday Self-Care
Hoda Kotb On Wellness Company Joy 101 And Starting Over At 60
Hoda Kotb Is on to Her Next Venture: Joy 101, a Personalized, Daily Wellness App
Hoda Kotb Shares the Truth About Why She Left the Today Show (Exclusive)
Hoda Kotb Plays a Game of Joy or Pain
Hoda Kotb Is Ready for Her ‘Joy’ Era
Hoda Kotb Is Embracing Being ‘A Beginner Again’ As She Launches Wellness Venture
Hoda Kotb Launches Joy 101 Wellness Platform and Community
Hoda Kotb’s Next Act? A Wellness App

Joy 101 Live Events
Whether it’s your first dip into joy or a deeper dive, Joy 101 events are where joy meets real life. Come as you are—and connect with Hoda, expert guides, and a like-hearted community through live Zooms, intimate retreats, and our once-a-year celebration, JoyFest.
Learn more
The Breathwork That Changed Hoda's Life
In just 15 minutes, unlock the practice that shifted everything for Hoda. During this special Happiness Hour, Christine Goulding—the teacher who first introduced Hoda to breathwork—guides you through the same simple, powerful techniques that sparked Joy 101 itself.
Watch the video
Press Play on Joy
Check out this feel-good playlist curated by Hoda to lift your spirits, spark a smile, and turn any moment into a mini dance break.
Listen Now
Download the Joy 101 App: Your Partner in Joy
Designed to fit your life, the Joy 101 App offers personalized daily practices, thoughtful check-ins from Hoda, community, and a growing library of breathwork, meditation, mindset exercises, and courses. Download today to start your joyride.
Download the appMeet Our Joy Collective
This group of leaders, thinkers, and culture-shapers helped bring the spirit of Joy 101 to life. They believe in the power of joy and have lent their heart and insight to this growing universe. You’ll see them pop up in meaningful moments, from surprise app features to live events and more.

Jon Batiste
Grammy Award-Winning Musician & Cultural Icon

Dr. Arthur Brooks
Renowned Author & Expert on Happiness

Cathy Engelbert
First Ever WNBA Commissioner

Joanna Gaines
Co-founder, Magnolia & Leading Design Visionary

Emma Grede
Founder, Serial Entrepreneur & Host of “Aspire with Emma Grede” Podcast

Maria Shriver
Renowned Journalist, Advocate and Champion for Women

Dr. Wendy Suzuki
Trailblazing Neuroscientist & Dean of NYU’s College of Arts and Science
What people are saying about the app

Joy 101 just feels different. Hoda has created something special for those of us who need more joy. It’s easy to flip through the beautiful content and find the right calming antidote at the end of the day.
Cathy C.
Burlington, VT

Joy 101 is my go-to for everything wellness. It’s my sanctuary and one-stop shop—with practices, reflections, and Hoda cheering me on every step of the way.
Kim S.
Hamilton, MA

Thank you, Joy 101, for the Guided Meditation for Deep Sleep. Emily Kessler invites you to “just breathe” and leave your day behind. It’s a 10-minute meditation, but I was asleep well before that.
Barrie S.
Nantucket, MA