Privacy Policy

Effective Date: June 11, 2025.

1. Introduction

This Privacy Policy describes Joyful Habits Inc. d/b/a Joy 101’s practices regarding information we collect about you and the choices available to you regarding such information. For purposes of this Privacy Policy, unless otherwise stated, “information” or “personal information” means information relating to an identified or identifiable individual.

This Privacy Policy applies to information we collect where we control the purposes and means of processing, specifically information we collect through any of our websites, apps, emails, advertisements, or other online or offline services that link to this Privacy Policy (the “Service”) or other sources identified below. Please note that your use of the Service is subject to our Terms of Use.

This Privacy Policy does not apply to:

  • the practices of third parties we do not control

  • information collected in the context of your job application or employment with usinformation that has been

  • anonymized or, to the extent permitted by law, deidentified

See additional disclosures if you live in the following regions:

  • California

  • Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia

  • Nevada

  • EEA, Switzerland, and the UK

For our contact details, see the Contact Us section below.

2. Collection

This section describes the information we collect and how we collect it.

Information You Provide through the Service.

When you use the Service, you may be asked to provide information to us, such as when you create an account, sign up for a subscription, sign up for our newsletters, participate in a promotion, attend a live event or contact us. The categories of information we collect in this context include:

  • Contact Identifiers, including your name, profile photo, email address, postal address, and phone number.

  • Characteristics or demographics, including your age, gender, and country.

  • Commercial or transactions information, including records of products or services you purchased, obtained, or considered.

  • Account credentials, including your username, password, password hints, and other information for authentication or account access.

  • Profile Information, including information regarding the types of content you are interested in, your opinions about content you have engaged with, your wellness level and goals, schedule and available time, and your wellness progress.

  • Payment information, including your payment instrument number (such as a credit or debit card number), expiration date, and security code as necessary to process your payments. This information is processed by our payment processors.

  • Content, including content within any messages you send to us (such as feedback, questions, or survey responses). We also collect information that you publicly post on the Service (such as in product reviews or public comments).

Please do not provide any information that we do not request.

Information from Your Browser or Device.

When you use the Service, except where restricted through your browser and device setting, we and third parties we work with automatically collect information from your browser or device. The categories of information we automatically collect in this context include:

  • Device identifiers, including your device’s IP address and Ad ID.

  • Device information, including your device’s operating software and browser (e.g., type, version, and configuration), internet service provider, and regional and language settings.

  • Internet activity, including information about your browsing history and interactions, such as the features you use, pages you visit, content you view, courses you take or consider, time of day you browse, and referring and exiting pages.

  • Non-precise location data, such as location derived from an IP address or data that indicates a city or postal code level.

This information is collected through cookies and other tracking technologies incorporated into our Service, as described below:

  • Cookies. Cookies are browser-based text files which are dropped on your browser when you visit a website, open or click on an email, or interact with an advertisement. There are various types of cookies, including session cookies (which are cookies that expire when you close your browser) and persistent cookies (which are cookies that do not expire until a set expiration date or you manually delete them). Cookies may be first party (which are cookies served directly by us) or third party (which are cookies served by third parties we work with).

  • Pixels. Pixels (also known as web beacons) are code embedded in a service. There are various types of pixels, including image pixels (which are one-pixel transparent images) and JavaScript pixels (which contain JavaScript code). Pixels are often used in conjunction with cookies. When you access a service that contains a pixel, the pixel may permit us or a third party to collect information from your browser or device, or to drop or read cookies on your browser.

  • App technologies. App technologies are technologies included in apps that are not browser-based like cookies. For example, our apps include Software Development Kits (SDKs), which are tools released by third parties that provide certain functionality. When you access our apps, these technologies permit us and certain third parties to collect information from your browser or device.

We use these tracking technologies for a variety of purposes, including to help make our Service work, to authenticate your login, personalize your browsing experience, improve your user experience, track conversion, prevent fraud and assist with security, perform measurement and analytics, and provide advertising (including targeted advertising).

To exercise choice around tracking technologies, see Your Privacy Choices below.

Information from In-Person Events

We also collect information from offline, in-person events such as in-person classes, educational sessions, seminars, retreats, conferences and other live events.

Information from Other Sources.

We also collect information from other sources. The categories of other sources from which we collect information include:

  • Business partners that offer co-branded services, sell or distribute our products, or engage in joint marketing or promotional activities.

  • Third party vendors and related parties we work with in connection with receiving analytics, advertising, security, and fraud prevention services.

  • Social media platforms with which you interact. For example, when you engage with our content on social media (such as through our brand page or direct messages), we may collect information such as your contact identifiers and any comments you provide. We may also receive additional information from the social media platform that you have authorized the platform to disclose to us. If you publicly reference our Service on social media (such as by tagging us or using a hashtag associated with us in a post), we may use your reference on or in connection with our Service.

  • Data providers, such as licensors of private and public databases.

  • Public sources, such as information in the public domain.

Information We Infer.

We infer new information from other information we collect, including to generate information about your likely preferences or other characteristics.

Sensitive Information.

Some of the information we collect, such as information you provide about your mental state and life-stage and information we track about your geo-location and content preferences, may be considered sensitive under applicable law. See our state- and region-specific sections below for details.

3. Purposes for Collection and Use.

Our purposes for collecting and using information include:

  • Providing services. We collect and use information to provide services to you, including to operate the Service, establish and maintain your account, and provide support. 

  • Personalizing your experience. We collect and use information to personalize your experience and show you content we believe you will find interesting. 

  • Communications. We collect and use information to communicate with you about updates, security alerts, changes to policies, and other transactional messages. We also collect and use information to personalize and deliver marketing communications to you, including by email, and, where you opt-in, text and push notification. 

  • Analytics. We collect and use information to understand trends, usage, and activities, for example through surveys you respond to and tracking technologies that we incorporate into the Service (such as Google Analytics).

  • Advertising. We collect and use information to advertise our products and services. Various third parties such as ad agencies, ad networks, publishers, social media platforms, and technology providers may be involved in this process. For example, we place ads on third party publisher websites and social media platforms. These ads incorporate tracking technologies to help serve the ads, measure their performance, detect ad fraud, limit the frequency of ads shown, and provide insights. If you visit our Service after seeing an ad on a third party service, tracking technologies on our Service help us attribute conversions and determine how effectively we use our ad budgets. On our website, some of the advertising we engage in may be “targeted advertising,” which is the practice of showing you more relevant or personalized ads based on your activity collected over time and across non-affiliated services. Targeted advertising often involves us incorporating third party tracking technology into our Service or providing (often hashed) contact or device identifiers to a third party, which then matches common factor between our data and their data (or a partner’s data) to serve ads to you or individuals like you. For example, we incorporate the Meta pixel on our website to serve ads to audiences created by Meta based on the data we provide. We also use audience modeling services, where we and a partner each provide (often hashed) data to a technology provider. The technology provider then matches common factors between our and the partner’s data to allow us to gain insights into audience overlap and campaign performance. 

  • Promotions. When you voluntarily enter a promotion, we collect and use information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law. By entering a promotion, you agree to the official rules that govern that promotion, and that, except where prohibited by applicable law, we, the sponsor, and related entities may use your name, voice and/or likeness in advertising or marketing materials.

  • Improvements. We collect and use information to develop and improve our services.

  • Security and enforcement. We collect and use information to prevent, detect, investigate, and address fraud, breach of policies or terms, or threats or harm.

  • At your direction or with your consent. We collect and use information for additional purposes where you direct us to use it in a certain way or with notice to you and your consent. 

  • Non-personal information. Sometimes we anonymize or deidentify information so it is no longer considered personal information under applicable law. Where we deidentify information, we commit to maintain and use the deidentified information in deidentified form and not attempt to reidentify it. We may use non-personal information for any purpose to the extent permitted by applicable law. 

To exercise choice around our collection and use, see Your Privacy Choices below.

4. Disclosure

We disclose the information we collect for the purposes described in this Privacy Policy. The categories of persons to whom we disclose information include:

  • Service providers. Many of the third parties we work with are service providers that collect and process information on our behalf. Service providers perform services for us such as authentication, payment processing, data analytics, marketing and advertising, messaging and communication, masked session recording, website hosting, and technical support. To the extent required by law, we contractually prohibit our service providers from processing information they collect on our behalf for purposes other than performing services for us, although we may permit them to use non-personal information for any purpose to the extent permitted by applicable law.

  • Third party vendors and related parties. Some of the third parties we work with may independently control the purposes and means of processing your information. For example, for information collected on our website, we may disclose information to ad networks, technology providers, and other third parties that help provide targeted advertising. For these third parties, we encourage you to familiarize yourself with and consult their policies and terms of use.

  • Business partners. We may disclose information collected from our website to our business partners in connection with offering co-branded services, selling or distributing our products, or engaging in joint marketing or promotional activities.

  • Affiliates. We disclose information to our affiliates and related entities, including where they act as our service providers subject to this Privacy Policy or use the information in accordance with their own privacy policies.

  • The public. We may disclose information you make public, such as information you post publicly in your profile or that you post on public boards. Please think carefully before making information public as you are solely responsible for any information you make public. Once you have posted information, you may not be able to edit or delete such information, subject to any rights you have under applicable law.

  • Recipients in a merger or acquisition. We disclose information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business. 

  • Recipients for security and enforcement. We disclose information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also disclose information to protect the rights, property, life, health, security and safety of us, the Service or anyone else. 

  • Recipients at your direction or with your consent. We disclose information where you direct us to or with notice to you and your consent. 

  • Non-personal information. We may disclose non-personal information for any purpose to the extent permitted by applicable law.

To exercise choice around our disclosures, see Your Privacy Choices below.

5. Third Parties.

Our Service may link to, or be incorporated into, websites and online services controlled by third parties. In addition, we may integrate technologies into our Service, including those disclosed in the Collection section above, controlled by third parties. Except where third parties act as our service providers, they, and not us, control the purposes and means of processing any information they collect from you, and you should contact them directly to address any concerns you have about their processing. Third party data practices are subject to their own policies and disclosures, including what information they collect, your choices, and whether they store information in the U.S. or elsewhere. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

6. Your Privacy Choices.

This section describes the choices available to you regarding your information.

Communications.

You can opt-out of receiving certain communications from us as follows:

  • Emails. To stop receiving marketing emails, follow the unsubscribe instructions near the bottom of such emails, or email us at support@joy101.com with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt out of transactional emails.

  • Texts. To stop receiving texts, text “STOP” in response to any text message you receive from us or contact us at support@joy101.com and specify you want to opt-out of text messages. You may also text “HELP” for more information.

  • Push notifications. To stop receiving push notifications, adjust your device settings.

Accounts.

If you have an account with us, you can request to delete your account by going into your mobile app account settings and clicking on “Delete Account”, by emailing us at support@joy101.com, or by submitting a request through this form. We will address your request in accordance with our data retention practices.

Browser and Device Controls. 

  • Cookies and pixels. You may be able to manage cookies through your browser settings. When you manage cookies, pixels associated with such cookies may also be impacted. Please note that cookie management only applies to our website. If you use multiple browsers, you will need to instruct each browser separately. If you delete or reset your cookies, you will need to reconfigure your settings. Your ability to limit cookies is subject to your browser settings and limitations.

  • App technologies. Unlike cookies, app technologies cannot be controlled by your browser settings. For some platforms (like Apple iOS), we will only receive access to your device’s Ad ID if you provide consent. You can reset your device’s Ad ID through your device settings, which is designed to limit how the prior Ad ID can be used. See your device settings for details. You can stop all collection of information through an app by uninstalling the app.

  • Preference signals. Your browser or extension may allow you to automatically transmit Do Not Track and other preference signals. Except as required by law, we do not respond to preference signals.

  • Third party opt-out tools. Some third parties we work with offer their own opt-out tools related to information collected through cookies and pixels. To opt out of your information being used by Google Analytics, please visit https://tools.google.com/dlpage/gaoptout. We are not responsible for the effectiveness of their tools.

  • Industry opt-out tools for targeted advertising. Some third parties we work with are part of the National Advertising Initiative or follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, which offer their own opt-outs tools for targeted advertising. For details, visit https://www.networkadvertising.org/choices/ and https://youradchoices.com/control. We are not responsible for the effectiveness of their tools.

Region-Specific Choice.

See additional disclosures regarding your rights to exercise choice if you live in the following regions:

  • California

  • Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia

  • Nevada

  • EEA, Switzerland, and the UK

7. Children.

The Service is not directed toward children under 16 years old, and we do not knowingly collect personal information (as that term is defined by the U.S. Children’s Privacy Protection Act, or “COPPA”) from children. If you are a parent or guardian and believe we have collected personal information from children, please contact us as set out in the Contact Us section below. We will delete the personal information in accordance with COPPA.

8. Security.

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Please note that transmission via the internet is not completely secure and we cannot guarantee the security of information about you.

9. Retention.

We retain information for the length of time that is reasonably necessary for the purpose for which it was collected, and as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements. If you are not a current subscriber, it is our standard practice to permanently delete your information once you have been inactive for 12 months.

10. International Transfer.

We are based in the U.S. If you are located outside the U.S., please be aware that your information may be transferred to and processed in the U.S. or another country where we operate. Where required by applicable law, we will provide appropriate safeguards for data transfers.

11. Changes to this Privacy Policy.

We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Service indicates your consent to the Privacy Policy then posted. If the changes are material, we may provide additional notice to you, such as through email or prominent notice on the Service.

12. Contact Us.

The controller under this Privacy Policy is:

Joyful Habits Inc. d/b/a Joy 101 (“Joy 101,” “we,” “our,” or “us”) 12605 Ventura Blvd. #1034 Studio City, CA 91604 legal@joy101.com

If you have questions about our practices regarding your information or have trouble accessing this Privacy Policy, please contact us at the postal address or email address above. To exercise choice available to you, please use the designated methods listed in this Privacy Policy. 

13. Region-Specific Disclosures.

California.

Notice at Collection

For residents of California, at or before the time of collection of your personal information, you have the right to receive notice of our data practices. Our data practices are as follows:

  • Collection. The categories of personal information we have collected in the past 12 months and the categories sources from which the personal information is collected are set out in the Collection section above.

  • Purpose. The specific business and commercial purposes for collecting and using personal information are set out in the Purposes for Collection and Use section above.

  • Disclosure. The categories of persons to whom personal information is disclosed, including service providers for business purposes, are set out in the Disclosure section above. We disclose the categories of personal information listed in the Collection section above to service providers for business purposes.

  • Sales and Shares. Some of our disclosures of personal information collected from our website may be considered a “sale” or “share” as those terms are defined under California law. A “sale” is broadly defined to include a disclosure for something of value, and a “share” is broadly defined to include a disclosure for cross-context behavioral advertising. We collect, sell, or share the following categories of personal information for commercial purposes: contact identifiers, characteristics or demographics, commercial or transactions information, content, device identifiers, device information, internet activity, non-precise geolocation data, and inferences drawn from any of the above. The categories of third parties to whom we sell or share your personal information include, where applicable, vendors and other parties involved in cross-context behavioral advertising. We do not knowingly sell or share the personal information of minors under 16 years old who are California residents. 

  • Sensitive Data. Some of the personal information we collect may be considered sensitive personal information under California law. We collect, use, and disclose sensitive personal information only for the permissible business purposes for sensitive personal information under the CPRA.

  • Retention. The criteria used to determine the period of time we retain your personal information is set out in the Retention section above.

Requests

You have the right to exercise choice over your personal information as follows:

  • Verifiable Requests: You have the right to:

    • Know what personal information we have collected about you, specifically have the right to know the categories of sources from which personal information was collected, the business or commercial purposes for collecting, selling, or sharing personal information, the categories of personal information that we sold, shared, or disclosed for a business purpose, the categories of third parties to whom we disclosed personal information, and the specific pieces of personal information we have collected about you;

    • Correct inaccurate personal information we maintain about you; and 

    • Delete personal information that we have collected from you.  

These rights are verifiable rights, meaning that we need to verify your identity before fulfilling them. To exercise any of these rights, submit a request through our form here (specifying the rights you wish to exercise). If you have an account with us, we may require you to submit the request through your account. We will confirm receipt of and respond to your request consistent with applicable law. To verify your identity, we may require you to confirm receipt of an email sent to an email address that matches our records, provide us with details relating to your history with us, or provide additional information. If we cannot verify your identity, we may deny your request in accordance with applicable law.

  • Sales and Shares: You have the right to opt-out of us selling or sharing your personal information to third parties. To exercise this right, click here to manage your technology preferences or turn on a recognized opt-out preference signal, such as Global Privacy Control, in your browser or extension. Please note that when you opt-out through either of the above methods we do not know who you are within our systems, and your opt-out will apply only to information collected through tracking technologies on the specific browser from which you opt-out or, where required by law, to any pseudonymous profiles we maintain associated with your browser or device. If you delete or reset your cookies, or use a different browser or device, you will need to reconfigure your settings. If you are logged into your account when you submit the request, where required by law, we will apply the request to your account. If you want the opt-out to apply to information we have about you in our systems, such as your email address, please also submit a request through our form here (specifying the right you wish to exercise).

  • Shine the Light: If you are a customer, you may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To make a request, please write us at the email or postal address set out in the Contact Us section above and specify that you are making a “California Shine the Light Request.” 

Your rights are subject to exceptions and our retention practices. You have the right not to be discriminated against for exercising any of your rights. To the extent permitted by law, rights requests must be exercised through the applicable designated method listed above. You may make a rights request using an authorized agent. Except for rights requests made by opt-out preference signal, we will require written and signed proof of the agent’s permission to do so and we may verify your identity directly with you.

Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Jersey, New Hampshire, Oregon, Texas, Utah, and Virginia.

Data Practices

For residents of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia, our practices regarding the collection, use, disclosure, and retention of your personal data are set out in the main Privacy Policy above.

Some of our disclosures of personal data collected on our website may be considered a “sale” under applicable law, which is often defined to include a disclosure for something of value. We also may process your personal data for purposes of targeted advertising. We do not process personal data for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers. 

Some of the personal data we collect may be considered sensitive personal data under applicable law. We will comply with applicable law in connection with your sensitive personal data.

Requests

You have the right to exercise choice over your personal data as follows:

  • Verifiable Requests: You have the right to:

    • Confirm whether or not we are processing your personal data, and in some regions, confirm the categories of personal data we have processed;

    • Access your personal data;

    • Correct inaccuracies in your personal data;

    • Delete your personal data; 

    • Obtain a copy of your personal data that you previously provided to us in a portable and readily usable format

  • If you are an Oregon resident, you also have the right to:

    • Receive a list of the specific third parties to which we have disclosed personal data

  • If you are a Delaware resident, you also have the right to:

    • Obtain a list of categories of third parties to which we have disclosed your personal data

  • These rights are verifiable rights, meaning that we need to verify your identity before fulfilling them. To exercise any of these rights, submit a request through our form here (specifying the rights you wish to exercise). If you have an account with us, we may require you to submit the request through your account. We will confirm receipt of and respond to your request consistent with applicable law. To verify your identity, we may require you to confirm receipt of an email sent to an email address that matches our records, provide us with details relating to your history with us, or provide additional information. If we cannot verify your identity, we may deny your request in accordance with applicable law.

  • Sales and Targeted Advertising: You have the right to opt-out of us selling your personal data or processing your personal data for purposes of targeted advertising. To exercise this right, click here to manage your technology preferences or turn on a recognized opt-out preference signal, such as Global Privacy Control, in your browser or extension. Please note that when you opt-out through either of the above methods we do not know who you are within our systems, and your opt-out will apply only to information collected through tracking technologies on the specific browser from which you opt-out or, where required by law, to any pseudonymous profiles we maintain associated with your browser or device. If you delete or reset your cookies, or use a different browser or device, you will need to reconfigure your settings. If you are logged into your account when you submit the request, where required by law, we will apply the request to your account. If you want the opt-out to apply to information we have about you in our systems, such as your email address, please also submit a request through our form here (specifying the right you wish to exercise).

  • Consent: You have the right to revoke consent previously given to us for the processing of your personal data. To revoke consent, write us at the email or postal address set out in the Contact Us section above (specifying the consent you wish to withdraw). If you withdraw consent, you may not be able to receive certain services related to that consent.

Your rights are subject to exceptions and our retention practices. You have the right not to be discriminated against for exercising any of your rights. To the extent permitted by law, rights requests must be exercised through the applicable designated method listed above. You may make a rights request using an authorized agent. Except for rights requests made by opt-out preference signal, we will require written and signed proof of the agent’s permission to do so and we may verify your identity directly with you.

You have the right to appeal our decision in response to your request. To appeal, please write us at the email or postal address set out in the Contact Us section above and specify what you wish to appeal. We will review and respond to your appeal in accordance with applicable law. If we deny your appeal, you may submit a complaint to your Attorney General as follows:

Nevada

Nevada residents have the right to opt-out of sale of their information. To make a request, please write us at the email or postal address set out in the Contact Us section above and specify that you are making a “Nevada Opt-Out of Sale Request.” Your rights are subject to exceptions and our retention practices.

14. EEA, Switzerland, and the UK

Data Practices

For individuals located in the European Economic Area, Switzerland, or the United Kingdom, our practices regarding the collection, use, disclosure, and retention of your personal data are set out in the main Privacy Policy above.

Lawful Basis for Processing

Data protection laws in your region require a “lawful basis” for processing personal data. Our lawful bases include where: (a) you have given consent to the processing for one or more specific purposes, either to us or to our service providers, partners; (b) processing is necessary for the performance of a contract with you; (c) processing is necessary for compliance with a legal obligation; or (d) processing is necessary for the purposes of the legitimate interests pursued by us or a third party, and your interests and fundamental rights and freedoms do not override those interests. Where applicable, we will transfer your personal data to third countries subject to appropriate safeguards, such as standard contractual clauses.

Requests

You have the right to access, rectify, or erase any personal data we have collected about you. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you. In addition, you have the right to ask us not to process your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us.

To exercise any of these rights, submit a request through our form here or write us at the email or postal address set out in the Contact Us section above (specifying the rights you wish to exercise).

Complaints

You also have the right to lodge a complaint with the data protection regulator in your jurisdiction.